When holidays like Thanksgiving and Christmas roll around, you may be thinking more about what to serve guests for dinner, or how to decorate your home-not how to increase sales with seasonal marketing. (That is, unless you sell Christmas ornaments or turkeys, then I’m sure it’s top of mind.)
Holiday promotions aren’t just limited to important dates, either.
You can go as broad as you like: the seasons, festivals and statutory days, to name a few. You only have to spend some time on social media platforms to see everything from International Coffee Day to World Teachers’ Day; get creative and find the ones that make sense for your business.
No matter what your product or service is, there are some great ways to appeal to your target audience.
5 Seasonal Marketing Ideas to Promote Your Business
From clothing stores to grocery stores, many businesses offer gift cards-and not just seasonally; you’ll often find them year-round. Even if you don’t have a product or service traditionally associated with a special occasion like Christmas, with a little creativity, you can make it work.
For example, you probably wouldn’t think of Subway sandwiches when you’re brainstorming Christmas presents, but if you saw this gift card you might get an idea to give it to a friend or family member.
Maybe you’re a life coach or a business coach who could design a festive-looking gift certificate for a certain number of sessions.
Or, perhaps you’re an interior designer or feng shui consultant who could sell an introductory session as a housewarming gift.
Have you ever received a freebie email or e-greeting card on your birthday?
While some customers may shy away from entering their birthdays on your website or eNewsletter signup form, you can make it easier by not asking for the year and telling them why you’re requesting it.
Then, send your birthday customer a seasonal discount or freebie with your best wishes.
Here’s a tasty one: The family restaurant chain Red Robin offers a free birthday burger as one of the perks to signing up for their Royalty program.
If you don’t offer free shipping throughout the year, making this a prominent holiday offer on your website during can encourage visitors to buy from you.
If you already offer free shipping over a certain amount, consider lowering it for a special occasion.
You can remind customers that it’s a special offer by having them enter a promo code at checkout or showing them the regular shipping cost crossed out.
A social media photo contest
Ask your followers on Facebook or Instagram to share festive photos with your product and tag you for a chance to win a prize. You could have followers submit summer vacation photos, Easter dinner pics, a favourite first-day-of-school memory… whatever!
Tie it in with your business and it’s a win-win situation: your followers get a chance to win a prize, and you get exposure and user-generated content.
A simple thank you
It’s always a thoughtful gesture to thank the people who make it possible for you to stay in business!
I appreciate our clients so much, and I always want to wish them a happy holiday and let them know if we are going to be closed for a stat or special event.
While this isn’t a tactic to gain more sales, the more gratitude you feel and show to your loyal clients the better. Take the time to send a short holiday newsletter when you feel it’s appropriate.
As a business owner, it’s your main purpose and what you focus the bulk of your energy on. However, it can be a challenge-especially when you’re so close to your brand-to see what’s missing and to make the necessary changes.
Now that you have some ideas around what to do for your customers, I’m going to share how you can pull off a successful holiday marketing campaign.
1. Do your keyword research
It’s important to do keyword research anytime you create content. You want to have a nice balance of targeted short- and long-tail keywords.
Don’t wait until the last minute to create your compelling content, especially for big holidays like Christmas. According to the National Retail Foundation, 40 percent of consumers begin shopping for the 25th before Halloween.
Rather than stuffing your content, you should be writing for your readers and sprinkling these well-researched keywords throughout your content. For special occasions, brainstorm the event + your product/service/timely offer + your location. Here are a few examples:
â Valentine’s Day + gift cards + Vancouver
â New Year’s + women’s dresses + Mississauga
â Father’s Day + spa packages + Edmonton
2. Provide valuable content
Think about what your visitors will find valuable when you’re creating website copy and articles as part of your seasonal marketing.
People are looking for solutions to their problems, whether it’s how to make spring cleaning easier, or how to shop for birthday gifts on a budget.
You could create a “Top 5” list, gather the “Most popular” products or services around an occasion or post some “Easy ways” to do something to catch people’s attention.
Turn your keyword research into well-written and -researched articles and guides that your customers will want to share on social media.
3. Be data-driven and flexible.
It’s essential to capture as much data as possible during your seasonal marketing campaigns. Are people engaging with your social media posts? Is your website content converting visitors into leads and sales? Is a particular page getting more traffic than others?
As you collect data, you can review your campaign’s performance to develop your strategy for other important dates and holiday promotions.
You don’t want to miss out on a profitable Black Friday or New Year’s opportunity because you weren’t sure how your campaign was doing.
As you can see, seasonal campaigns are about more than just putting up store decorations or adding a greeting to your website’s home page. By creating meaningful campaigns that resonate with your target audience and following these three steps, your holidays can be happierâ -and more successfulâ -than ever.
Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.
There are several techniques and tricks to improve your business visibility on the internet but opencart extensions are doing a great job these days. Opencart systems allow users to manage their databases and customize the website properly. Moreover, this technique is also helpful to gather targeted audience on your website rather than unwanted and unserious people. So, open cart online database system has the ability to outshine your business performance without any trouble and delays. I will strictly recommend you guys to adopt open cart extensions for better and smooth growth of your online business.
What Is an Opencart Extension?
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No doubt, E-commerce is a major tool for online business development but it is incomplete without opencart extensions. You might be wondering that what exactly an Opencart system is? If that’s your query then you are on the right platform. Opencart Extensions are PHP based tools that help individuals and masses to customize their business details and online database. By these extensions, you can easily add business logos, themes and several categories to organize your website sophisticatedly.
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Opencart Extensions also allow users to add testimonials of different clients. For you, it can be new but this technique has the ability to let visitors know about your credibility and worth. So, feel free to utilize free extensions of opencart system because this is the only best way to enhance the abilities of E-commerce.
Importance Of Opencart Extensions:
Even though an opencart system is open-source software that is designed for everyone all around the world but it has huge and immense benefits. So, if you are going to start a business online, I will strongly recommend you guys to get benefits from this web-based feature. You can also follow the links below to get a better idea regarding opencart extensions in E-commerce.
URL shortening is a technique on the World Wide Web in which a Uniform Resource Locator (URL) may be made substantially shorter and still direct to the required page.
These days, lots of discussions are taking place about electronic checks and the check payment processing systems. These payment systems offer a lot of advantages over traditional payment methods. For example, customers can use their mobile devices and computers to make payments and purchase their desired products. And the great thing is that they can do so from the comfort of their homes. In this article, we are going to discuss the advantages of electronic checks.
eCheck Payment Processing
eCheque payment solutions feature a simple check cashing system. In other words, this system is low cost as far as getting paid is concerned. Plus, the system works quite quickly, which is why it has become an ideal choice for merchants. With these solutions, merchants can meet their payment processing needs with no trouble.
Electronic check processing starts the moment a customer writes a check. The check is run through an electronic device. This reader verifies the information, such as the routing number, account number, and the check number. Besides, the system also verifies other information.
The verification of the check is completed on the basis of the agreement the payment processor has with the merchant. Then the writer of the check leaves their signature on the receipt. Afterward, the check is voided and sent back. Finally, the transaction shows up on the bank statement of the customer under the debit column.
The captured data is sent to the payment provider for further processing. And the funds take around 1 to 2 business days to be deposited in the merchant account. Therefore, this process works quite fast.
The first advantage of electronic checks is that they come at a much lower cost than the traditional paper checks. As a matter of fact, the average cost is around $2. On the other hand, electronic cheques cost around 0.5 dollars. Therefore, it is possible to save half the amount against each transaction.
Time Saving and Convenience
Although this advantage is not related to cost, we know that time is money. You no longer have to depend on paper checks. Since you don’t have to sign this electronic checks, you can save a lot of time. Apart from this, you don’t have the problem of losing these eChecks.
Reliability and Security
Another great advantage of these units is that they have an automated system that depends on the ACH network. Unlike a paper check, electronic checks come with a higher level of security. In other words, the encryption system verifies the dollar amount, digital signature, and the account number against the account name.
Long story short, this was an insight into some of the major advantages of using electronic checks instead of the conventional alternatives to make or receive payments. If you have never used these systems, we suggest that you give them a go today. We bet you won’t regret your decision.
SEO Enhances User Experience (UX)
Improving a website can provide a better user experience and there are different ways to do this. Some of these are delivering relevant information, photos/videos that support text, web pages that are easy to navigate and a mobile-friendly website.
The abovementioned ways bring about a better user experience. As a result, there will be more clicks, increased leads, improved brand recall as well as higher conversion rates. These factors, which are favored by search engine sites, will improve ranking in search results.
SEO is the Number One Source of Leads
Inbound marketing strategies are the most efficient and successful lead sources for both B2B (Business to Business) and B2C (Business to Customer) marketers as well as non-profit organizations. These strategies include SEO, content marketing, social media and referrals, among others.
If businesses do not get leads from their SEO strategies, they should assess their activities. There may be other marketers that are benefitting from their piece of the pie.
SEO Delivers Higher Close Rates
According to statistics, SEO leads deliver an average of 15% close rates whereas outbound leads bring just under 2% close rates. More often than not, outbound/cold leads, wherein businesses reach out to customers, bring about lower conversion rates.
On the other hand, SEO leads, wherein customers search for products/services, give a higher conversion. Such individuals have a purpose or particular requirement when they are searching on the web.
SEO Brings About Higher Conversion Rates
When a website ranks high on search engine sites, it is expected to have higher conversion rates. Its target audience will be more aware of its presence for as long as it maintains on the top position of search results.
When customers get acquainted with a brand and learn more about its products/service, there is a higher chance for them to make a purchase.
SEO Builds Credibility of a Brand
When a brand ranks on top, second or third in search results, customers will think that the business is among the leading players in the industry. This also shows that it is a popular brand and a lot of users have searched for it.
On the other hand, if the brand is found at the bottom of search engine results, customers may have this idea that the brand is only new or it is not well-known in the industry. They may also think that the business has insufficient budget for website improvement to get better results.